CEO
ZELUS
Phoenix , AZ, United States
Ken Smerz is the Founder and CEO of ZELUS, a leading professional services firm specializing in 3D technology rooted in the creation, and management of digital twins—virtual replicas of physical buildings and environments. ZELUS delivers operational efficiency to the construction and lifecycle management of complex structures, helping clients save money, improve communication, and streamline processes.
ZELUS has more than 15 years of experience working withing the semiconductor industry on fabs located throughout North America and internationally. The services ZELUS provide helps in schedule compression, avoid rework, and shorten downtime.
Ken’s success is grounded in his ability to build and high-performing teams that meet client specific objectives. Through his vision, leadership, and entrepreneurial drive, ZELUS has become the largest firm of its kind in the United States.
A passionate advocate for innovation of digital twin technology, Ken and his team are committed to democratizing the use of technology in construction, believing that sectors like the semiconductor industry can significantly transform how buildings are constructed and maintained.
Digital Twins at Scale: The Role of 3D Modeling in Fab Construction
Tuesday, October 7, 2025
4:20pm - 4:40pm MT